When looking back to understand a generation, some look to cinema, music or literature. A road less traveled to obtain information is advertising. Advertising can say more than the price of the product. the way the product was marketed gives an idea of ​​what the manufacturers of the time thought consumers would appreciate. For example, the way the sandwich chain “Jimmy Johns” boasts about speed of delivery tells us that customers value this speed, or at least Jimmy Johns believes that customers value speed. That's pretty accurate, this generation appreciates Jimmy John's time saving tactics. This advertisement analysis technique can be implemented to better understand the past. Arvin TV made history with its sales and marketing in the 1950s. Examining Arvin's television advertisements can provide a glimpse into the 1950s and what people of the time valued and desired. Advertisements, like other forms of media, are often relatable to the market audience. For example, you won't see a bunch of little girls in a Hot Wheels commercial for kids. This was especially true in the past because gender and race roles were more objective. Keeping this in mind and simply using logic one can deduce this. Those who are shown using the product in the alerts are the target market or what the target market hopes to be. For example, a happy family in front of the TV could be marketed both to happy families and to families who want to imitate said advertising. Of the three Arvin television commercials provided, all contain a male and a female. For example, one has a man and a woman, perhaps a young couple, the other has an adult man and a young girl on his lap, like father and daughter, the last h...... in the center of the card.. .... concluding the marketing techniques of the 1950s Arvin TV reveals some desires and values ​​common to the 1950s. Family was highly valued, not just any family but the “ideal” family. Men were expected to seek out and create these families. Families were expected to be wealthy and not afraid to show it by having nice clothes, a spacious living room, and a fancy television (Arvin's of course). The ideal family excluded the following non-whites, homosexuals, single women, and the poor. . While it is completely acceptable for men to watch a woman on television for their entertainment of any form, but for a woman to own a television alone or with her lover, this is far from ordinary and ideal. This shows that story threats can be found in many unexpected avenues. I leave you with the question: “What will they say about our ads seventy-five years from now??”