Foxconn operates an export business that is based in China but serves developed nations such as the United States. Foxconn is facing unique challenges and must maintain a good public image. It risks losing contracts with Apple and other American companies if it doesn't continue to improve workers' working conditions. Foxconn will need managers who have the “courage to take a stand” to improve environmental and working conditions, who “act with integrity,” tell the truth when something is unsure, “seek feedback” and “exploit feedback” to gain a better result. understand how employee needs could be better met and be “culturally adventurous” if Foxconn is looking to open more factories in other countries to try to keep costs down. (Bateman and Snell, 2015