“…no one is prouder of what they do than the person who runs their own company” (Bitton). Since owning a business is a risky business, being successful makes people feel happy and proud. People who take risks and then succeed are very proud of what they have accomplished, which increases their pride. Having the courage to even try to start a business can give people great pride (Bitton). Knowing that the person themselves started and ran a business successfully without anyone else doing it for them makes them more proud (Bitton). The creator of a business can choose where they want or prefer to run the business from. “You don't have to be stuck in an office, a cubicle or your home. You are free to run your business wherever you want” (Manpreet). Since the creator starts the business and makes all the important decisions, he or she can choose to run the business from a home or office. They can decide where they think the company would benefit most depending on the type of business they choose