Statistics revealed by Travolution indicate that £2.7 billion is lost every year by UK airlines due to poor mobile user experience. However, there is a glimmer of hope, evident in the growing use of tablets in making online reservations. The other ray of hope comes from the increased use of UX in the travel industry as a solution to growing customer demands. Today, airlines can conduct UX research through remote usability testing techniques in order to incorporate the customer component directly into the decision-making process