IntroductionEye Tracker is a new technology that helps measure eye positions and movements. This technology is commonly used for many different research areas. It is a very useful tool for market study that helps analyze customer behavior, experience and responses by analyzing their vision and defining the most appealing places (Grundberg, 2012). Tobii Technologies AB is the leading developer of eye tracking technologies. The company was founded by Henrik Eskilsson, John Elvesjö and Mårten Skogö in 2001. The founders' main goal was to develop the most accurate and precise eye tracking technology that will work on all users in all conditions easily and automatically (Tobii Technology, 2011).Tobii Eye Tracker is an exceptional technology and is still early in the adoption curve. Tobii eye trackers are used in a wide range of eye tracking hardware and software applications. The application of such technology can bring many efficiencies and improvements in many different areas. To date, this application is most commonly used in the following five areas: market research, communication and speech generation for people with special needs, diagnostic and evaluation equipment, control interface and vehicle safety solutions (Tobii Technology, 2011) .FunctionsTobii eye-tracker works by sending a pattern of infrared light that reflects into a person's eyes, so it can calculate the position and angle of the gaze to determine exactly where the person is looking (Tobii Technology, 2011). The information obtained is analyzed and can be used for different applications and research. The information provided by the Tobii eye-tracker can provide researchers with significant insights into… half the paper… and physical products. In other words, it brings new branding measurements for eMarkteing research, which will help marketers improve format, layout, positioning, electronic messages, etc. to drive action and increase the effectiveness of electronic sources (Tobii Technology, 2011). Overall, The Tobii Eye Tracking System offers a completely new tool for gathering unique information that opens the door to an important new area of ​​study and research for eMarketing.Works CitedGrundberg, S. (2012, March 16). Intel invests in Tobii Eye Tracker. Retrieved March 17, 2012, from the Wall Street Journal: http://blogs.wsj.com/tech-europe/2012/03/16/intel-invests-in-tobii-eye-tracker/?mod=WSJBlog&mod=Strauss, J and Frost, R. (2012). E-Marketing. Prentice Hall.Tobii Technology. (2011). Retrieved March 17, 2012, from Tobii: http://www.tobii.com/en/