Why? Legal Forms of Ownership Forms of Ownership and Value Andrew Mason started a website called The Point in 2007, a social initiative platform whose name was inspired by Malcolm Gladwell's "The Tipping Point". , created to harness the power of groups to accomplish things that normally can't be accomplished alone. A cause would only receive funding once pledged donations reached a certain number, the “tipping point.” Groupon was founded as an offshoot of The Point and applied a comparable "tipping point" concept to local merchant offerings: if enough people committed to buying a product from a national company or a local supplier, a discount would be created. The point was too abstract and idealistic to market and was reduced to the more popular concept of Groupon. Groupon grew into the everyday business powerhouse we know today. The Power of Pivot A key element of Groupon's success has been Mason's ability to pivot. Mason was successful because he was able to capture a vision that other people couldn't see and bring it to life. He was able to put his "game changer" concept into practice thanks to his ability to pivot his business model from helping people raise money for special projects, to helping local businesses offer deals special to a similar audience. He stuck to the problem he was trying to solve, raising money and awareness for local businesses, but not the original