One of these websites is known as YouTube. YouTube offers so many possibilities, from self-promotion, to lessons on improving your musicianship, to comments from viewers on how to improve certain elements, and much more. Grabbing viewers' attention is as simple as covering a popular song. This will intrigue viewers if you are good enough to look deeper into your channel. By using YouTube an artist can establish a more personal relationship with their viewer by having the audience see them in person. This adds a more intimate relationship between viewer and audience, ideal for creating fans. Having fans comment on the artist's videos helps the artist adapt to their audience. This can make an artist more popular, which results in gaining more subscribers and hits (Cayari, 2011). The downside is that artists can also be stalked or harassed on the Internet. Another disadvantage is that there is no guarantee of how successful the artist will be and how much profit he will make. To profit from YouTube an artist must find sponsors, create an iTunes account and create products; many of these objects come from the artist's pockets. To make a profit, you have to spend one. YouTubers need to spread the word through other social sites like Facebook and also music networks like ITunes, Pandora and Spotify. Finally, with