OverviewNARS Cosmetic is a cosmetics company founded by Francois Nars in New York, United States in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered one of the best-selling cosmetics and skin care companies in the United States, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). As the demand for cosmetics is growing every year and people are looking for quality products, the company decided to open a new branch in the Middle East to have more customers and satisfy them by making the NARS product more easily accessible. The objective of this document is to indicate the best country among the GCC countries to open a new NARS Cosmetics branch by studying each country's feasibility of a new cosmetic branch. We hope that this expansion will satisfy our customers and create a better reputation in the GCC countries as well as increase our profits.ProblemFor In recent years, the demand for NARS products from the website has increased, especially from customers in the GCC countries GCC. People order products online and pay an additional cost for shipping. However, for some reasons, the shipping company may experience problems or delays in delivering the products. NARS Customer Service receives numerous complaints from GCC customers regarding shipping; the shipment arrived incomplete; shipment was delayed, these problems will increase. It borders Iraq and Jordan to the north, Kuwait, Qatar, Bahrain and the United Arab Emirates to the east, Oman and Yemen to the south. The Arabian Gulf Sea is surrounded from the east and the Red Sea from the west. Saudi Arabia is a traditional monarchy. The Al Saud dynasty is a royal family of the kingdom. In 2014, the kingdom's population was estimated at 29,369,428, the 43rd largest in the world (Worldpopulationreview.com, 2014). From a technological perspective, Saudi Arabia is focusing on technology. Spending on connectivity and human resources increases (Saudi Arabia Emergence of Innovation Kingdom,