Obviously, community is about people. Starbucks not only connects consumers with their company, but addresses the community lifecycle from start to finish, starting with the farmers who grow their coffee, to the customers who drink it in their stores. In my opinion, one of the reasons for their immense success has been their ability to communicate their mission to customers and allow customers to feel part of the mission. For example, for every bottle of Ethos water purchased, Starbucks will donate $0.05. According to the Starbucks website, “$12.3 million has been granted to help support water, sanitation and hygiene education programs in water-stressed countries, benefiting more than 500,000 people around the world ”. In addition to developing programs to support communities around the world, Starbucks also engages in local philanthropy. Numerous projects currently exist and Starbucks encourages its customers and employees to volunteer in these programs, which include veterans and military support, job creation, diversity and inclusion, and