The change process should therefore focus on changing the organisation's structure, technology and workforce, an aspect which would require the CEO to ensure that the organisation's objectives are clear and that staff members are involved in the process. On the other hand, CAR may consider an approach aimed at gaining a competitive advantage in the market over its competitor (Janich, 2016, pp.48). The company may consider improving its products or pricing them fairly compared to competitors, or internationalizing its business to other countries.