The university's mascot was an Indian "chief," and this study examined students' opinions of the mascot. Colorblind racial ideology refers to a set of beliefs that minimize, distort, and/or ignore the existence of race and institutional racism. These beliefs contradict empirical evidence indicating that racism is still thriving in the United States, as evident by a variety of race-based social inequalities. Examples of social inequities are the overrepresentation of color among the poor, unemployed, under- or uninsured, and incarcerated populations and the underrepresentation of people of color among the affluent and financially secure population. Racism also persists on college campuses across the country. Students of color experience racism at predominantly white institutions. This includes all areas of campus life, including the classroom through commentary, the exclusion of their socio-historical experiences from curricula, and practices that create inequities in enrollment and create a hostile learning environment. There is strong empirical support indicating that the creation of a CBRI is related to less tolerant racial and social justice beliefs among students. Each campus has its own cultural environment around race and racism. This builds on campus history and traditions stemming from shared racial practices, beliefs, and struggles for transformation. This study focused on the suspension of “Chief Illiniwek” and the role of CBRI in students' beliefs. Closely related to this study, Tynes & Markoe (2010) and other researchers have consistently found relationships between greater CBRI and greater racial intolerance and lower social justice beliefs among racially diverse colleges.