In 4Ps the first and foremost is the product which defines the key design feature of the product or brand. Through several studies it is added that product features based on consumer compression and market research better meet consumer expectations and receive appreciation from the consumer in the preference list part. Secondly, the price structure of the tea brand, an expensive brand, is less appreciated by consumers in the market with less expensive offerings with competent features. Therefore it is necessary to structure the price of the tea brand according to market practices and reflect the consumer's purchasing capacity. Furthermore, distribution channel is also considered to be a significant element influencing the tea brand selection process of consumers in Pakistani market. Timely availability is considered very significant and necessary among marketers and retailers as a key success factor for a tea brand and determines customer loyalty towards the tea brand. Therefore a tea brand with a significant and strong distribution channel is considered a competitive advantage for the tea brand to better narrow the market and satisfy the customer.