Topic > Case Analysis Macy's - 1210

Macy's operates approximately 900 stores in 45 states, the District of Columbia, Guam and Puerto Rico under various names including Macy's, Bloomingdale's, Bloomingdale's Outlet, Macy's Backstage and Bluemercury, as well as the following sites web macys.com, Bloomingdales.com and bluemercury.com ("About Us - Macy's, Inc."). As an all-around great company, Macy's has a long history and is full of innovative ideas for the future. In addition to the financial strength from their large number of stores and big ideas for the future, they employ approximately 166,900 people ("About Us - Macy's, Inc."). Macy's, Inc. is currently one of the nation's leading omnichannel retailers, with fiscal 2014 sales of $28.1 billion ("About Us - Macy's, Inc."). To put it simply, Macy's is a long-standing company, built from the ground up, slowly and steadily, not only always one step ahead of the game, but one that always takes into account the cost of growth and continues to grow to this day.RH Macy's & Co was founded by Rowland Hussey Macy (Hanson). In 1822, R.H. Macy was born to a shopkeeper. At 15, Macy sailed on a whaling ship, only for Macy & Co. to go public, open many stores, as well as take over many competing stores, and in 1994 was taken over by Federated Department Stores. Federated Department Stores had hundreds of stores nationwide and with the purchase of Macy's became the largest department store retailer in America. In 2007, Federated Department Stores changed its corporate name to Macy's, Inc. and currently has over 800 stores nationwide (Hanson). 1997 Macy.com launches, expanding the company's reach. Some of Macy's latest additions include same-day delivery in eight markets, in-store pickup for online purchases, and Apple Pay (Hanson). My Macy's launched in 2009, an industry-leading strategy to customize each store to the needs of the local community ("Macy's Story Highlights Innovations,