22). Mobile computing and e-commerce applications are the preferred choices for CRM today. It is important to integrate CRM applications to ensure access via tablets and other technology devices. This is a benefit to businesses because their salespeople have the ability to view “the customer's complete profile, activity history, quotes, orders and more while on the go” (Triplett, 2016, p. 22) . This is excellent CRM mobility. Tools like ERP serve the customer better and make room for more improved customer service as applications advance. This also helps companies increase production capabilities. Another impact is that it removes geographic boundaries. “Geographic boundaries do not exist in the world of e-commerce” (as cited by Triplett, 2016, p. 22). As a result, companies “significantly expand their business footprint at minimal additional cost” (Triplett, 2016, p. 22). Companies can also use CRM best practices to identify and measure gaps and assign values ​​to those gaps (Band, 2007, slide 18). For example, BigCo. identified gaps that include lack of up-to-date customer information to ensure good customer relationships, inadequate tools to evaluate and determine sales and marketing channels, and mediocre available integrated technologies (Band, 2007). Identifying organizational gaps and capabilities helps companies realistically examine the impact of their chosen ERP