IntroductionHealth communication is one of the powerful tools for promoting or improving health by informing the public about health problems and keeping important health issues on the public agenda. The use of mass media, multimedia and other technological innovations to disseminate useful health information to the public increases awareness of specific aspects of individual and collective health, as well as the importance of health in development. The fourth phases of health communication include: planning, development, implementation, and evaluation. Planning is one of those crucial phases for developing an effective health communication project. Communication planning is a research-driven process. An in-depth understanding of the health communication environment, as well as the needs, preferences and expectations of key audiences and stakeholders on a health issue can lead to multifaceted, well-orchestrated interventions that are much more effective than single, sporadic approaches to communication. . A health communications plan can clarify how an organization can: advance its mission, engage others in a health problem and its solutions, expand the reach and implementation of its ideas, recommended behaviors and practices, and, finally, support health behavior change. Successful and effective uses of health communication will utilize multifaceted approaches to best reach the intended audience. These include comprehensive interventions and messages that will ultimately protect public health outcomes. Expected outcomes from health communication may include: increasing public knowledge and awareness of a health issue; influence behavior and attitudes towards a health problem;...... middle of paper ......l places, citizens have been able to improve their health. This particular health intervention was part of the larger REACH US (Racial and Ethnic Approaches to Community Health in the United States) program, which addresses health disparities across ethnicities at all stages of life. The organization established creative techniques focused on racial and ethnic enclaves. Target groups include African Americans, American Indians, Alaska Natives, Asian Americans, Hispanic/Latinos, and Native Hawaiians/Pacific Islanders. REACH Communities enable and encourage residents to “(1) seek better health; (2) help change local health practices; and (3) mobilize communities to implement evidence-based public health programs that address their unique social, historical, economic, and cultural circumstances (Centers for Disease Control and Prevention,2010).