This pushes the automotive industry to come up with new innovative technologies to reduce emissions and be less harmful to the environment. This is in conjunction with rules and regulations that appear to bring the same pressures into our governance. Each of the manufacturers has hedged their bets on some form of innovative “green energy” vehicle. The reason this situation has not evolved as quickly as some would like is mainly due to the fact that each of these automakers will be required to “hedge their bets” on some form of technology. Most, if not all, of these manufacturers have started down this path, however much more considerable investment is needed to ensure they reach the finish line with this technology. • The effect of emissions on the environment and governments' reactions to this Manufacturers must constantly take into account their global emissions footprint. You may remember this scandal from a few years ago involving a European automaker falsely reporting its vehicles' emissions. In a society based on environmental well-being, this has led to the departure of many high-ranking executives