The delivery finally arrives. It can be compared to place in the 4Ps approach. But it's different because, while location simply requires having a place where the customer can purchase a product, delivering also involves making sure the customer can get the most out of the product. The 4Ps approach is more product-focused, while the value approach is, on the contrary, customer-focused: it is a more customer-oriented marketing strategy, which, in some respects, is close to one-to-one marketing. one. Additionally, the value approach is more precise, thus helping marketers create and market all 4 types of offerings more efficiently.” plausibler509. The value approach to marketing. (n.d.). storify.com Retrieved from https://storify.com/plausibler509/4ps-versus-value-marketing-strategyWhat I would expect to be the same if two companies using this approach were the expectation of the outcome they will get in terms of their sales and their profits. What I would expect to be different between two companies applying these concepts is the level of satisfaction of their customers since the “value approach” is customer oriented