“The foundation of Ocean Basket is centered on culture, family, warmth and generosity. The reason we don't want to open a lot of restaurants is that we're protective of restaurants. The founders care about good food and customer satisfaction in restaurants and want to bring franchisees to similar levels of quality and standards," he tells Moneyweb. Going beyond South Africa is no feat. Taking a brand with which customers are unfamiliar in some markets, finding trusted expansion partners and getting the right supply chain mix are challenges Ocean Basket will face in its supply chain alone, the company already imports and supplies 6,500 tons of seafood each year to its global restaurants. It needs to refine its menu offerings for China, especially when it comes to sushi, a staple for consumers in the Asia-Pacific regions several sushi variations will be introduced, such as its new "Mediterranean sushi", a Japanese sushi with a Mediterranean flavor