The use of cosmetics, makeup and other forms of manicure is gaining publicity around the world on a daily basis. Although it has been around for a while, there has been exponential growth in the use of skincare and beauty products around the world since 2015. This could be due to factors such as race, gender, target audience, or appearance. The entertainment industry has especially promoted the use of beauty products with so many celebrities becoming beauty product ambassadors while others act as models and even go as far as having their own brand. The introduction of new products might also be met with hesitation from consumers who prefer to continue using well-known products over newer products, except when they feel dissatisfied or receive positive feedback from other users. It is not enough to manufacture a product without considering the market forces that favor or oppose its growth. An investigation into the critical factors affecting beauty products reveals that there is a gradual shift from customers' desire for professional skin care services to the era of customers taking the time to care for themselves except in special cases, an effect that has had a negative impact on professionals. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Another major contributing factor is the upward trend in using the Internet and social media to learn about these services. It is also of enormous importance to note that consumer choice of facial skin and hair care products is subject to factors such as the length of time taken to apply such products, the preference of a multi-purpose product over collections of products for skin care, with technological progress also being a key factor. A market force such as the growing population of Hispanics is positive for the use of facial skin care products due to their loyalty and love for natural ingredients. The market is also positive due to the increase in the female population. On the contrary, market growth signals can be altered by the decline in demographic statistics relating to the child population. The increase in the population of extremely elderly people or aging factors are also decisive factors for the market. The research also indicated that although the younger population leads in the use of beauty products and women top the rankings based on gender views, women want more than just a natural look, except of Hispanics. Likewise, a disparity between likely influencers of decision making shows that while men are more concerned with features, women's priority is in the review and ingredients used. In conclusion, convenience of use is a key factor influencing consumer decision along with technological progress. This can be compared to using Eco Soapr in using soap. A technological product that has merged practicality and technological efficiency in the use of soap. The fact remains that while the ultimate goal of producing a product remains to add value to people, practicality and technological progress are key factors in determining its acceptance, as seen in both Eco Soapr and other products. beauty..