Nike vs Adidas Shoes In today's world, it may be difficult to generalize beyond the visual appearance of Nike and Adidas shoes. Statistics reveal that Adidas shoes have been ahead of Nike for a given period of time thanks to its collaborations with other designers from various companies. Nike has continued to rely on the expertise of its in-house designers, a factor that has led Nike to step up its game ahead of Adidas shoes in global lifestyle hot spots like New York and Las Angeles. With an almost equal commitment to excellence between the two shoe companies, Nike shoes seem to take the lead in terms of athletic preferences and personal preferences of the majority of people. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Most often, the most significant attributes considered by consumers in a product are comfort and fit, along with other personal attributes. Nike shoes are shaped and made in a way that makes them feel very comfortable and fit. While others prefer Adidas shoes, many people have confessed that Nike shoes last longer than Adidas ones. Once again, the cushioning technology of the Nike Air shoes gives the shoes an added advantage in producing lightweight shoes that are softer and more elastic than Adidas shoes. However, softer and more elastic shoes mean more work for the Nike Air shoe company than the work done by the Adidas company. It may prove difficult to find a balance between perfect shoe quality and energy return (Leach). While Adidas brand shoes are very good, Nike shoes are still the best option for use in athletics. Apparently, Nike has invested a lot of money in an attempt to expand its market share. Nike currently produces football boots whose qualities are comparable or even advanced compared to Adidas football boots. Individual preferences determine which brand someone would buy in the market. Most likely, many people would choose Nike shoes for the comfort they offer (Leach). It seems obvious that most people can observe the superiority of Nike shoes in the running and basketball categories. The large market share of Nike shoes in the category supports the fact that most people now choose Nike shoes at that price point. Nike Shoes Company spends a lot of resources designing and developing its products, while Adidas Shoes Company is investing heavily in filing lawsuits for companies that produce similar products. In the fashion industry, Nike is an American company and Adidas is a German company despite its global reach. However, athletes need to try different shoe brands to find out which one works best for them (Skipworth). The Adidas shoe brand does not imply a single message for consumers, but shoes are everywhere. The company has been identified as the number one sponsor of many football teams globally. However, Nike is still dedicated to athletes, sports activities and fitness-enhancing performance. The shoes convey the brand's message that anyone can be an athlete; hence the very high level performance of the shoes. Nike tried to secure its market position in other areas while it failed to reach other areas around the world (Skipworth). Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom EssayIn In conclusion, it is no secret that the shoe companies Adidas and Nike are not friends. Businesses revolve around lawsuits,.