Index IntroductionResearch contextProblem statementResearch objectivesLiterature reviewEffect of music on consumer behaviorType of music that can give effect to the consumerMusic influences purchasing behaviorIntroductionResearch contextProblem statementResearch objectivesLiterature reviewEffect of music on consumer behaviorType of music that can give effect to the consumerPurchasing behavior with musical effectsIntroductionIn a modern era, people nowadays cannot help but listen to music of any genre. Music has become a medium as it can influence people's performance in daily activities, including shopping and other activities. Sometimes they don't care about it but the mechanisms and the part through this effect are realized as long as they get what they wanted. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay With today's technology, music has become a trend for grocery stores to have music in their building. Music can influence people in many ways in any environment. One of the situations that almost everyone experiences is shopping at the supermarket. Supermarkets are complex environments in which customers experience different stimuli, even if not always consciously. Marketers use this feature as a motivator in the purchasing decision of consumers shopping in different environments due to the simple way of manipulating the music and the fact that the music is not offensive to the consumer. Music becomes a manifest, rather than latent, stimulus. Music therefore has the characteristic of being unconsciously present within a supermarket, and consequently can influence customers' behavior more than they are aware of. The result of this study will be beneficial for the food seller as the factors can increase people's willingness to consume the product. Research Context Currently a lot of music and melody have been used in a grocery store and restaurant as a service strategy to draw consumer's attention to their premise. Over the past twenty years, music has played an important role in influencing people and having an effect in making a decision or changing consumer behavior in certain situations. The research used different musical genres, tempos and rhythms as background music to study consumer behavior. Impulsive buying behavior is defined as “an unexpected experience of a sudden impulse and a fun action that is an impulse-based pattern, without careful consideration of the resulting consequences. Problem Statement Problem Statement 1: Different types of music can give a different effect to the consumerDifferent types of music can give a different effect to the consumer as the music itself has a different type of genre as it is created to give a certain influence to the people who listen to it. In this situation, music acts as a marketing medium to share the experience in different environments. It gives consumers a huge impact that can make them eager to get to the premise for the experience music for the consumer Music can give a certain behavioral response to the consumer. Different types of consumer will have a different response towards the same music that is listened to at the same time in the premise. Part of the music will create a good atmosphere depends on the consumer's perspective.Problem Statement 3: Different responses to music in the supermarket influence consumers' purchasing behavior. Music can offer a different perspective towards the product and make the consumer purchase the product along with other related products. It helps and guides consumers to give the consumer the feeling of trying and buying. Music should give a high level of addiction to consumers so that they keep repeating to come to the place. Research Objectives Research Objective 1: Observe the power of music to have an effect on the consumer. Music has given power to the premise so that consumers are willing to come to the premise spending their time.Research Objective 2: To find out the response to different aspects of music. The consumer will have to face some experiences and respond while listening to the music that was served in the premise.Research objective 3: Investigate the different responses to music in purchasing behaviorConsumer response is very important towards the music that can induce consumer's purchasing behavior to make a purchase and provide good feedback.Research QuestionResearch Question 1: How can the type of music influence consumers?Research Question 2: What responses does the consumer get from music ? Research question 3: Does music influence purchasing behavior? The first variable is the type of music that can have an effect on the consumer. Different types of music can have an effect. Different aspects of music that can be experienced by people are, among others, loudness, tempo, style, type, genre, familiarity and liking (Manyon Angelen, 2016). Loudness can easily be measured by a number of decibels. Tempo can be measured in beats per minute. It is more difficult to define the style, type and genre of a piece of music, but by following guidelines, for example looking at the origin and period, it is possible to classify them in a certain way. The second variable is the response the consumer gets from the music. Mehrabian and Russell (1974) proposed that there are three fundamental and independent emotional states that mediate the environment-behavior relationship: pleasure-displeasure, arousal-non-arousal, and dismissive dominance (PAD). Pleasure-displeasure refers to the degree to which a person feels good, joyful, happy, or satisfied with the situation. Arousal-non-arousal refers to the level to which a person feels excited, stimulated, alert, or active in the situation. Dominant submission refers to the extent to which a person feels in control of the situation or free to act in that situation. These emotional responses will lead to a certain behavioral response, namely approach or avoidance. Approach behavior is, in short, the willingness to stay or return to the environment. Avoidance behavior is the opposite of approach, the desire to leave the environment and not return. Finally, the third variable is the purchasing behavior of the musical effect. When researching the influence of music, it is necessary to take into account all its many aspects. And all these aspects have their influence on different parts of human behavior. To get an overview of these aspects and the responses they trigger, a template can be useful to ensure that all aspects and their responses are taken into account. A model provides a basic view of the facts to simplify a complex situation. This will allow you to better understand the situation.Literature reviewEffect of music on consumer behaviorAccording to preliminary studies, background music not only stimulates impulse buying independently, but also interacts with otherfactors to influence impulsive buying behavior. Background music, in coordination with other factors, has effects such as reducing consumers' perception of purchasing and waiting time, influencing consumers' perception of the entire environment, increasing sales, influencing the tendency towards impulsive purchasing of consumers, change consumer attitudes, and promote consumer attitudes interaction with the environment (Jia-yin, Tong Liu,Xin li, and Yi-wen, 2017). All in all, background music can influence consumers' perception and stimulate consumers' positive emotions, so that consumers can enjoy the shopping experience and are more likely to have impulsive buying behavior. Type of music that can give effect to the consumer Music, which gives a hint as to how much overlap there is, is within musical styles. Often a type of music does not belong to just one category but has influences from multiple sides which make it suitable for different styles. Different people have different preferences regarding types of music. Music can influence your clothing, but also your way of life. The rhythm of music can influence people in their behavior. Fast music, for example, can increase the speed at which you complete a specific task (. When fast music is played, people tend to move faster, especially when fast music is played at high volume. Faster movement results in higher heart rates. When you move faster, your body needs more oxygen. Slow music can be distracting during frustrating situations, making you feel less stressed or frustrated music could make people feel less rushed in a crowded area, they will be less stressed and feel more at ease People will feel less stressed and happier with certain emotions They know that they are not the only ones who experience these emotions after listening to music. Shopping behavior with musical effects These responses can be targeted to influence shopping behavior in a supermarket, in order to stimulate the time spent in the store, the volume of purchases and store rating, which will ultimately lead to increased sales revenue. For shops, profit is one of the most important goals. Smith and Curnow (2014) show that volume has an impact on time spent in the supermarket, but not on sales or reported customer satisfaction. He spent less time listening to loud music, but sales were not affected by loud music. Music that is too loud can make people feel uncomfortable in an environment, which will lead to avoidance of this situation. For a supermarket, this behavior is unfavorable, as it wants to attract customers and make them come back again. Introduction In the modern era, people nowadays cannot help but listen to music of any genre. Music has become a medium as it can influence people's performance in daily activities, including shopping and other activities. Sometimes, they don't care, but the mechanics and part through this effect are realized as long as they get what they wanted. With today's technology, music has become a trend for grocery stores to have music in their building. Music can influence people in many ways in any environment. One of the situations that almost everyone experiences is shopping at the supermarket. Supermarkets are complex environments in which customers experience different stimuli, even if not always consciously. Marketers usethis feature as a motivator in the purchase decision of consumers shopping in different environments due to the simple way of manipulating the music and the fact that the music is not offensive to the consumer. Music becomes a manifest, rather than latent, stimulus. Music therefore has the characteristic of being unconsciously present within a supermarket, and consequently can influence customers' behavior more than they are aware of. The result of this study will be beneficial for the food seller as the factors can increase people's willingness to consume the product. Research Context Currently a lot of music and melody have been used in a grocery store and restaurant as a service strategy to draw consumer's attention to their premise. Over the past twenty years, music has played an important role in influencing people and having an effect in making a decision or changing consumer behavior in certain situations. The research used different musical genres, tempos and rhythms as background music to study consumer behavior. Impulsive buying behavior is defined as “an unexpected experience of a sudden impulse and a fun action that is an impulse-based pattern, without careful consideration of the resulting consequences. Problem Statement Problem Statement 1: Different types of music can give a different effect to the consumerDifferent types of music can give a different effect to the consumer as the music itself has a different type of genre as it is created to give a certain influence to the people who listen to it in the medium of marketing to share the experience in different environments. It gives consumers a huge impact that can make them eager to get to the premise for the experience Problem Statement 2: The answer to the different aspects of music for the consumer Music can give a certain consumer response behavior. Different types of consumers will have a different response towards the same music listened to at the same time in the premise. Some of the music will create a good atmosphere depending on the consumer's point of view. Problem Statement 3: Different responses to music in the supermarket influence consumer purchasing behavior. Music can provide a different perspective towards the product and make the consumer buy the product along with other going forward. It helps and guides consumers to give the consumer the feeling of trying and buying. Music should give a high level of addiction to consumers so that they keep repeating to come to the place. Research Objectives Research Objective 1: Observe the power of music to have an effect on the consumer. The music has given power to the premise so that consumers are willing to come into the venue and spend their time. Research objective 2: Discover the answer to different aspects of music. The consumer will have to go through some experiences and respond while listening to the music that has been served in the venue. Research Objective 3: Investigate the different responses to music in purchasing behavior Consumer response is very important towards music which can make the consumer make a purchase and provide good feedback. Research Question Research Question 1: How can the type of music influence consumers? Research Question 2: What responses do consumers get from music? Research question 3: Does music influence purchasing behavior? The first variable is the type of music that can influence the consumer. Different types of music can have an effect. Different aspects of music that.