IndexTarget MarketMarketing SegmentationGeographical SegmentationDemographic SegmentationPsychographic SegmentationBehavioral SegmentationGoalsA marketing plan is a formal business document that contains guidelines and objectives for a business entity. A personal marketing plan (PMP) is very similar to a formal marketing plan, however the topic offered in this case is the individual. A PMP is a way in which one can market themselves to companies by showing their unique qualities and attributes that give them the upper hand over other individuals, as well as providing a general overview of how to market themselves for their future career. This report was written in the hopes of providing valuable information to future employers and paving the way for my future career. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay I am currently a junior student at Appalachian State University working towards my bachelor's degree in Risk Management and Insurance. After I graduate in May 2020, I will pursue a career in large bank risk management. During my time in this specialization, I learned to love continuous innovation, change and developed a drive to work in a competitive atmosphere. Target Market Marketing Segmentation According to TrackMaven, marketing segmentation is the process of separating a potential market (in this case potential employers) into different groups based on their unique characteristics (White, 2018). Each group should have very similar tastes in wants, needs, habits, and location (White, 2018). Dividing my potential employer's market into groups will help me better market myself to each employer rather than marketing one way to everyone. Geographic Segmentation Geographic segmentation is the process of dividing the market into different groups based on their. I am currently marketing myself in Boone, NC and the greater Charlotte area as I hope to obtain a full-time position with a large banking entity in Charlotte. I am also open to moving outside of North Carolina if it is a last resort. Demographic segmentation Demographic segmentation is the process of dividing the market into groups based on characteristics such as age, gender, income, social class, ethnicity and place of residence ( Bianco, 2018). I am a 19 year old Caucasian female residing in Boone, NC and making approximately $12,000 per year. Psychographic Segmentation Psychographic segmentation is the process of dividing a market based on characteristics such as social class, lifestyle, and personality (White, 2018 ). I am currently considered a middle class person. My lifestyle can be considered moderately active and my personality can be described as reliable, sincere and passionate. Behavioral Segmentation Behavioral segmentation is the process of dividing the market into groups based on how they feel about a product. Mission Statement Please note: This is just a sample. Get a custom paper from our expert writers now. Get a Custom Essay “I am a dedicated, hard-working individual who is committed to upholding the principles of integrity, commitment, and professionalism while providing clients with the highest quality service.” Objectives Establish yourself in a large banking risk management team. Create lasting relationships between employees and customers. Be promoted to a management position in the next five years. Living a lifestyle in.