Boy groups around the world are successful in their own countries, but very few of them are successful worldwide. BTS and One Direction are great examples of successful boy groups. Neither of them are from the United States, but they have managed to become famous in the music industry. With the YouTube platform on their side, they can upload their music videos to go viral and gain more international fans. BTS' "Idol" and One Direction's "Drag Me Down" are one of their most viewed music videos. They both have a similar beat and an inspiring song, but the way they present their music videos is completely different. BTS and One Direction are both very successful boy groups with millions of views on their music videos. BTS “Idol” is the superior music video. It offers more symbolic content, genre characteristics and conveys the message of the song related to the video. On the other hand, One Direction's "Drag me down" has almost no symbolic content, and the music video is unrelated to the song. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Music is art, and video helps show it. Most music videos have symbolic content related to the message of the song. Without the symbolic content, it is difficult for the audience to identify the emotions and problems that the artist is trying to convey. BTS's “Idol” music video displays a variety of symbolism that shows the meaning and the problem they face. For example, when there was a picture of a rabbit on the moon. It is a reference to a famous Korean folk tale, it symbolizes immortality. There is a saying that translates to "the more cursed you are, the longer you will live" (Morin). BTS sees themselves as rabbits and refers to the criticism they have faced since their debut. In the music video, a shark appears and tries to aggressively attack the members while they dance in a glass box. But they are not swayed and continue to sing "you can't stop loving myself". Jaws is the hater and BTS is excited for them and what they have to say. As they sing "ursoo is awesome". Furthermore, when one of BTS members, Jimin, finds himself in a vortex of BTS members, it symbolizes this, even if the mainstream media only talks about BTS as an ensemble. He recognizes his existence and that he is his unique being, therefore he loves himself. There is a lot more symbolism in their music video. In contrast, One Direction's “Drag Me Down” music video displays at least some symbolic content. When Harry was with a skinnier version of Baymax, he was teaching the robot how to move his fingers. It could symbolize that Harry was the one who stayed by the robot and helped him, while no one else did. Throughout the music video, no symbolic content shows the audience how they overcame negativity. It simply showed NASA's cool gadgets, but no relevant meaning related to the message. Their focus should have been art related to the message, rather than being a top 20 video countdown. Whenever we think about the characteristics of the pop genre when it comes to boy groups; we think about style, dynamics, performance and choreography. This sets the mood of the song and music video. BTS's "Idol" and One Direction's "Drag Me Down" both have similar genre characteristics. Both are cheerful and endearing; it makes you want to sing together. In contrast, BTS is a Pop/R&B style and follows these characteristics. Since BTS has both rappers and singers, they create something interesting that makes One melodious and unique.
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