Newton Advertising Agency is looking to expand its business and network. Newton advertising agency already has multiple locations across the United States. Offices are located in the following areas: Austin TX (includes a satellite office two miles away), Minneapolis MN, and New York NY. When you look at the map, the locations are in the Midwest stretching all the way to the West Coast. This is something to keep in mind when deciding on a new location. It should also be noted that the Austin, Texas location is home to the advertising agency which hosts over 750 people along with 100 at the satellite office. The other two locations only have about 200 employees each. Although they are smaller, they need to be taken into consideration when thinking about the capabilities they will need when it comes to connecting to the new location. The new location will need to be able to reliably connect to conference calls. The interruption of these connections could have a very negative impact on the business carried out. The new location should also make it easy to send print jobs to the Austin satellite office. This will have a big impact on the position because the ability to send these print jobs must be completed quickly, securely and efficiently. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Potential locations to consider are as follows: Tacoma WA, Rochester NY, and Fayetteville North Carolina. We can immediately eliminate Tacoma WA as a location due to the distance from the location to the satellite location outside of Austin. The time it takes to send something from Tacoma to Austin successfully wouldn't be worth it. It's also outside the general area of ​​any other location we currently have. Choosing this location would be detrimental when trying to schedule meetings and conferences as the time zones are off by at least 2 hours. We may expand to this location someday, but it would be smarter to do so slowly instead of expanding the business now. We do not have the New York and North Carolina offices left. They are both similar in distances but there is one main factor that comes into play. We already have an office in New York. Having another location near this area could prove useful as it would essentially be a satellite location for New York, NY, just like the Austin location has. This could increase productivity and connectivity as we already know the details of the area. The new headquarters would also have New York, NY headquarters to help them if things were to happen. As we know, New York is a very business-oriented and densely populated city. The chances of finding new recruits to join the new Vision Program in this selected area would be easy. To me this essentially eliminates the Carolina area. The new Rochester location will house 50 employees, including a new executive vice president of sales and marketing. Although the locations considered are similar in nature and provide the fastest and most reliable internet services (cable, fiber and T1) and are also located on the 3rd floor of their respective buildings, geography turns out to be the main deciding factor. To easily connect this location to our network we could simply use a hub/switch along with a router to make it operational. There are many different types of LAN topologies that we can choose from when deciding how to set up the new location. Mesh topologies are connected to various connected nodes (Beal, 2011). While this is useful, there are better options to choose from. Star topologies are connected to a central location. Computers then communicate across this network.