The human body is spectacular for a myriad of reasons; one of these particularly interesting reasons is the result of the millions of simple and complex processes it performs daily. According to the study conducted by researchers at the University of California-San Diego, led by Roger Bon, it is hypothesized that the human brain is loaded daily with approximately thirty-four gigabytes of information. However, how information affects judgment and perception will constantly vary due to motivation and affect. Motivation and affect are fundamental concepts for understanding the brain's processing systems and as a result of "judgment". To fully understand what this means, the terms must first be operationalized for the purpose of this article. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayAs defined by motivation, it is an internal process that makes a person move towards a goal, it is an impulse that pushes a person to act. While affection is defined as the outward expression of feelings and emotions. It is essentially any facial expression or body movement that indicates an emotion. An emotion is “a richer variety of affective states that may be intense, short-term, or long-term, and that may involve physical manifestations including physiological arousal (Fiske and Taylor). There are five main types of affects; broad, limited, blunt, flat and labile. Affection is useful in communication and making judgments. This is because it often indicates how people feel and their emotional response to a situation or something that is said. The downside, however, is that the affective response is not always an accurate representation of how a person feels about a situation. Judgment, however, is a term that refers to the process by which people make their decisions and draw conclusions from their experiences, mental state, and information given to them about something. The trait is one that can be developed through life experiences and rational thinking. While the three concepts are related, they are also fluid constructs that are constantly changing. Motivation is the key drive that directs our actions day by day. It affects how we selectively access beliefs from memory and affects the causal schemes we use to explain things. Motivation also influences how we use heuristics and how much effort we put into making judgments. Motivation can be divided into two broad categories (internal and external) which can be further viewed and understood through different motivation theories. Internal (intrinsic) motivation is that which comes from within an individual to succeed or engage in a certain activity; it is done for personal gratification. External (extrinsic) motivation, on the other hand, is that which is unleashed outside the individual; it's the type of motivation that usually includes the use of rewards and treats (incentives). There are three main components of motivation: activation, persistence and intensity. Activation includes decision making (to initiate a behavior), persistence refers to sustained effort toward completing a goal, and intensity can be defined as the amount of passion and/or focus directed toward a particular goal. Motivation theories talk about the innate drives of human beings. Three key theories are that of satisfaction of needs (humanism), of the situational state (behaviorism) and of cognitions and beliefs (cognitivist). Social psychologists.