Index IntroductionAdvertising AnalysisAnalysis based on high context culture and low context cultureConclusionIntroductionAdvertising becomes an important role in this modern era. Advertising is a way to promote the company's products and services. Most large companies create their brand image through advertising. In this article I will review the Coca Cola advertisement and the name of this advertisement is “Small World Machines”. The theme of this advertisement was “Bringing India and Pakistan together”. They used all social platforms like YouTube, Twitter, Facebook, Instagram, Google, Flickr and many more. This advertisement was created in March 2013 to break barriers between people of both countries and to create a bond between people of these countries. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Advertising Analysis Distribution of Happiness Coca Cola is well known for its carbonated soft drinks as much as for its social campaigns. In early 2009 Coca Cola launched "Open Happiness," a comprehensive coordinated advertising effort. The battle was launched with the aim of expanding the Coca Cola Company's offering of carbonated soft drinks. With the world's monetary collapse in mid-2008, the economy was backtracking on soda deals, the "Open Happiness" battle invited people around the world to explore themselves with a Coke and continue to derive the charge from the fundamental joys of life. Today Open Happiness turned out to be similar to the Coca Cola brand. Many side tasks and battles have continued since then. In March 2013, Coca-Cola decided to separate the barriers and create a simple picture of the connection between two countries, India and Pakistan. The 'Little World Machines' activity created an ongoing exchange between individuals in India and Pakistan and demonstrated that what unites us is deeper than what separates us. The way to connect with each other through machines was simple: people in India and Pakistan could accomplish a feat, such as touching hands, drawing pictures of harmony, love and satisfaction – together. Plus, towards the end they can drink a Coke together and share the joy. The battle of Small World Machines is about discretion, another kind of tact, a social strategy. It is related to separating obstacles and creating simple snapshots of associations between conflicting individuals. As stated by Stephen Voltz and Fritz Grobe in their book The Viral Video Manifesto, there are four principles to effective social campaigns, Coca Cola's SMW advertising addresses each of the four rules. Be valid: The fight is unmistakably genuine, the feelings are authentic and it is a real fight (malicious relations between India and Pakistan). Try not to waste my time: the conflict between India and Pakistan is still relevant today, and the video quickly gets to the heart of the matter. Coca Cola makes Indians and Pakistanis describe the message of business and feelings. The duration of the video of a promotion initiative is critical, as the diagram appears when the duration of the association of the video increase or the number of viewers decreases. Be that as it may, it depends on the type of video content. The more you immerse yourself in information, it becomes progressively trapped. Just like many who noted that I have seen the video more than once, the message is beautiful and brings tears of joy to the eyes. I imagine it would have been difficult to reduce the message to a shorter time period without giving it equity. Remarkable fact: Coca.