STP marketing is a three-step approach to building a targeted marketing plan. The “S” stands for segmentation, the “T” for targeting, and the “P” for positioning. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Integrated marketing communications is a simple concept. It ensures that all forms of communication and messages are carefully linked together. At its most basic level, integrated marketing communications, or IMC as we'll call it, means integrating all your promotional tools, so they work together in harmony. The topics of Unit 5 are STP and IMC. Write a journal entry that answers the following question: How can you use social media to build your personal brand? What measures should you take to ensure the best possible outcome? Provide details, expected results, metrics and timeline for your personal branding efforts. Twice in the last six months I have purchased products after seeing them advertised on Facebook. The first was an exercise machine that a friend I trust liked. The second article was about a beauty product suitable for everyone. I liked both purchases and am happy to have found them. I think Facebook advertising is a good idea. You can build your brand as a first example. You can target Facebook groups specific to your product. My friend who liked the exerciser is someone who goes to the gym every day. She has an amazing figure and works hard to get it. So when she liked this product, I noted it because I know she wouldn't like equipment that wasn't reliable. And thanks to the advice of her "like", I bought it for my younger sister. Word of mouth and recommendations from friends go a long way in building your brand. So if I had my own product, I would join all the Facebook groups that relate to it. If the product was a security item, for example, I would look for groups of security personnel and any groups related to security issues and groups where the security product could be used (car, plane, parking, etc.) as well as signing up to Facebook groups, I would have a blog that I would update daily. The routine would probably be a blog in the morning, Twitter at least once a day, Instagram once a day, and video blog once a week. I would message customers for any sales, maybe once a month or every 3 weeks. Not too much on texting or they might delete me. Nobody likes too many sales. I would also send you an email every 2-3 weeks with safety and product information. I would include links to the web page to purchase said security product with all communications. I would offer a 5 or 10% discount if they "liked" me on Facebook. I would offer a discount if they recommended my product to a friend and that friend bought from me. I expect the result to be sales, hopefully lots of sales. The metrics I would use would be the amount of traffic I get on Facebook and the conversion rates. I would also look at the traffic numbers on Twitter and Instagram. I would track how many times something was retweeted or posted to see if Twitter or Instagram was worth the time it took to post. I would probably post contests and giveaways on Facebook too. I see a lot of traffic on gifts. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Not sure about the timeline for branding. It seems with Facebook it could spread like wildfire or burn slowly. I hope that.