Interpersonal violence against someone or a truly weak partner is a widespread phenomenon. Violence against women by anyone is always wrong, whether the abuser is someone you date, know, or even a current spouse, boyfriend, girlfriend, an acquaintance, or a stranger. Many countries have already adopted laws to combat this problem. This is the case of Bill Cosby, who recently pleaded guilty to aggravated sexual assault against 60 women and was sentenced. Why does the percentage of this problem continue to increase? This may be because punitive laws are not strong enough and because women do not pursue their allegations further. They are afraid that the situation will get worse if they speak out. Furthermore, the way women are thought to be subordinate to men makes it difficult that most women will not even tell the police if they have been or are being physically abused or sexually assaulted. NO MORE is a non-profit organization dedicated to ending domestic violence and sexual assault by raising awareness. They present this problem through an image with a good choice of design elements, incredible messages to persuade the audience, persuasive appeals to pathos, logos and a weak appeal to ethics. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The image is mainly a portrait of a young woman standing in the center surrounded by some messages or phrases. He is wearing a black t-shirt and only half of his body is visible. It goes from head to chest. She has long brown hair resting on her left shoulder. She looks sad with her eyes almost closed and it's hard to tell if she's wearing makeup because the main colors are black and white, but she doesn't. NO MORE chooses a brilliant structure with good organization to display that advertising. They start with who they are, who they are talking about, what they are talking about, and finally what they think, from top to bottom. At the top center of the ad is the word "NO MORE", written in large letters, in a sort of gray color, except for the "O" after the "N", which is written in green and looks like a record or circle. That circle could mean a whole world. Below is the "WHY HE DIDN'T TELL ANYONE". It is written in large letters, in green, perhaps to have particular attention like the previous one. The "she" may partly refer to the woman in the center who the audience sees for the first time, but generally represents any woman. Scrolling down to the top of the right shoulder, there are four sentences written: "Domestic violence and sexual assault are never the victim's fault. It's time we all spoke out to stop the violence" (in grey), followed subsequently by "No more excuses", "Never more silence" and "Never more violence", all written in black. Finally, on the bottom left, there are the names of two foundations: "Joyful Heart Foundation" and "EIF (Entertainment Industry Production)" written in white on his shirt. There is also a year of production. On the right side below. There is the name of that organization, a phrase that represents what they stand for, their website and the name of that woman in the center who is: Jemima Kirke. NO MORE knows how to capture the audience's attention with that beautiful woman in the center and an incredible cover. Besides that, they make a good choice of design elements to match the advertisement. NO MORE emphasizes a real use of design elements with a good choice of colors. The woman in the center is wearing a black shirt. The color black is associated with fear, mystery, death, aggression and rebellion. It affects the bodyand the mind helping to create an inconspicuous sensation, increasing confidence in appearance, increasing the sense of possibility, producing feelings of emptiness or sadness. By using the color black on his skin, the organization shows how he feels in his mind and body. Also, there is a feeling of sadness on her face with her eyes almost closed and no makeup. Most of the time, women put on makeup before going out or even staying at home. He is not wearing anything and this could signify the condition of discomfort under the skin or despondency. The entire image is shot with a robust black and white color on the shirt which explicitly draws the attention of viewers to see how women feel under its beauty. This is what the author wants to underline. At the top of the image, the words "NO MORE" are in gray and green (the "O" after the "N"), also in capital letters. The gray color leads to maturation and obligation. More often than not, those who worry about the color gray are those who are trying to protect themselves from the world around them. Otherwise, NO MORE trying to tell women what needs to be fixed instead of keeping the sadness under your skin and feeling miserable. Furthermore, the color green has the effect of being the most restful and relaxing color for the human eye. Green can help improve vision, stability, affect physically and mentally in many different ways and could represent new growth and rebirth. This could be the meaning of why NO MORE uses that color for "WHY DDN'T SHE TELL ANYONE" and the "O" representing the world. If something is done, there will be more stability and new growth for the world. This is followed by the use of amazing design elements with a beautiful blend of colors used to create an eye-catching image and grab the attention of the audience. Furthermore, NO MORE chooses simple words but strong messages to better convince the public. NO MORE chooses simple words with strong messages to convince the public. Looking at the visual, the public's eyes focus first on that woman in the center who occupies almost eighty percent of the page and then on the symbol of the organization. Starting with the name “NO MORE”, NO is a negative word or response used to show that something is the opposite of what it should be and shows that it is not allowed. The word “MORE” generally refers to addiction, to finally obtaining something in greater quantity, amount, measure, or degree. The combination of no and more can express that something must end and nothing moves forward. At the bottom of their symbol are the words "Because he didn't tell anyone", where the public can get an overview of who it is. Using “she” refers to the woman and they try to bring out and correct the things they should do. NO MORE goes further by using “It is time” with “time” referring to a measurable period during which an action, process exists or continues and “It” refers to an indirect object usually relating to a lifeless thing. Overall, it is often said with annoyance that something should have happened now, sooner or later. They also establish what the image is about or what they are against by underlining those crucial words: “Domestic Violence” and “Sexual Violence.” Women are victims of one of these two problems every single minute around the world and the issues are inextricably linked. “Domestic violence” refers to aggressive behavior within the home, typically involving violent abuse of a spouse or partner, while “sexual assault” refers to unlawful sexual contact involving force on a person without his consent or is inflicted on a person who is incapable of giving consent. Finally, NO MORE stating or showing.
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