IndexHistory of TescoPolitical FactorsEconomic FactorsSocial FactorsTechnological FactorsEnvironmental FactorsLegal FactorsTesco Marketing StrategySocial Media MarketingTesco is one of the third largest retail sectors in the world in terms of profit. Which one was found by Jack Cohen in 1919? The first ever Tesco store was opened in Burnt Oak, Edgware, North London, Tesco holds the name as the food market leader in Hungary, Ireland, Thailand and the United Kingdom. They consist of 6500 stores worldwide and 460000 employees worldwide. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The history of Tesco In 1929 Jack Cohen opened the first Tesco store in Burnt Oak, Edgware, north London. The store sold its first ever product: Tesco tea. Later in 1934, Jack Cohen decided to build a new headquarters and warehouse, so he purchased a new plot of land in Angel Road, Edmonton, north of London. They were known for being the first modern food warehouse in the country and introduced new ideas for stock control. Just a year later, Jack Cohen saw the business gradually expand by purchasing stores in the growing London suburbs. They were introduced on the stock exchange with a price of 25 pence. Later in 1948, after a research visit to North America, Jack decided to venture into self-service. The first ever self-store opened in St Albans, Hertfordshire in 1948. Initially customer reaction tended to be mixed. Between 1955 and 1969 over 500 new shops were purchased and the first supermarket opened in Melon, Essex. The store had counter service selling meat, cheese and butter which were weighed by sales clerks. They soon also began selling homewares and clothing in their stores across the UK. One of the tactics used by Tesco was green shield stamps. These stamps can be collected at the cash registers. These stamps can be collected together and used to purchase some products displayed in the catalogues. in 1973 they opened a new branch in Cheshunt called New Tesco House and in the same year their first petrol station opened in major cities in the UK. After four years Green Shield stamps were phased out and a new price reduction initiative called 'checkout at Tesco' was introduced. Tesco founder Jack Cohen died in 1979. Computerized checkouts were first introduced in Tesco. Tesco also took part in charity work. In 1989 they raised a huge sum of two million pounds for Great Ormond Street Hospital from staff working at Tesco. They were supplying computers to schools and raised £185m worth of equipment for UK schools. One of Tesco's first Metro stores opened in Covent Garden, was 10,000 square feet in size and offered products tailored to the local market, which was mainly focused on lunchtime snacking. Already in 1994 the first two Tesco express stores were opened in London and in a short period another 18 were opened. Just after a year, Tesco launched another tactic which was the club card: by launching the club card they were in able to attract over 5 million customers in the first year, after the successful introduction of the club card they were able to overtake Sainsbury's on market share. In 1996 they started 24 hour trading to help their customers buy things when they wanted it. In the same year they also entered the Slovakian market through the acquisition of department storesSeven K-Mart. To do something different, they started personal finance. The new savings account exceeded all expectations and over 300,000 applications were received. In 1997 Tesco entered Poland and Ireland. And immediately after a year they also entered Thailand operating under the Tesco Lotus brand. In 1999 Tesco began selling mobile phones and soon became the largest retailer of prepaid mobile phones. Tesco's biggest breakthrough came when they decided to launch their online service known as tesco.com in 2000, serving over 500,000 customers every week. They entered the Turkish market in 2003 through the acquisition of five Kiap stores and made their remarkable entry into Japan in the same year. The world's first zero carbon supermarket has been launched by Tesco in Cambridgeshire. In 2011, Philip Clarke took over as group CEO. Tesco has also been successful in many other fields, such as banking, charity, etc. In 2016 Tesco made an extraordinary statement that no food safe for human consumption will go to waste in UK stores. They were also known for being the first retailer ever to offer same-day groceries nationwide. and by 2017 Tesco Bank celebrates 20 years of serving Tesco shoppers. They created the full range of retail banking products and saw strong growth in traditional banking markets, which included mortgages and checking accounts, as well as innovation in the payments sector. We can delve deeper to know more about Tesco through the PESTEL analysis. This will help specify how political, legal, economic, social and technological issues affect Tesco. Political factors as Tesco operates worldwide. It is strongly influenced by global political factors. Tesco helps countries by providing job opportunities to the people of that country. Since Tesco has more than 46,000 employees, it provides significant support to many countries for economic growth. Ongoing and current political issues will also affect Tesco. Issues such as new employment and economic policies Economic Factors An economic factor affecting Tesco is mainly the changing rules in each country. Since Tesco is a global retailer, sudden changes in the economy in any country can affect Tesco. Mainly changes like taxation etc. The economic factor is also the most important factor in the retail industry. This is due to cost, demand, prices and profits. Social factors: As consumer tastes change or as the trend changes, Tesco has to change products very quickly, otherwise sales decrease. Additionally, customers make a new option to purchase instead of Tesco. Just as Tesco has the idea of ​​the market. They started selling more variety of things. They also sell non-food items. Now Tesco has started selling organic foods too. Now most of them started buying in bulk because Tesco increased the quality of the products and started offering the products at fair prices. Furthermore, there is a reason for this bulk purchasing: especially women started earning money so as the income increased, the family started spending more to lead a good life. Technological Factors New technology has brought about more important changes for Tesco. New technology helps both the company and consumers. They have started online shopping and self-checkout points that help customers. This also contributed to reducing employees over time. Online shopping has made a big splash for TescoEnvironmental FactorsRetailers face many today £ 1.