Recently, McDonald's golden arches have been tarnished due to food safety scandals in China and some labor issues in America. As a result, the company's stock prices remained severely slowed due to poor sales growth. For the company to restore the golden arches, the company needs to strategize to chart a new course. As is evident, there is a growing demand for good food that has been grown by sustainable, fair and humane producers. In accordance with Agenda 2020, McDonalds has however been at the forefront of ensuring that issues previously addressed are worked on through collaboration with NGOs and other business partners who value sustainability and green forms of food production. However, the objectives that McDonalds has set are open to different forms of interpretation and this is why it is necessary to formulate objectives that are not open to interpretation. Some of the recommendations that the company needs to consider may include: Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay By purchasing all the fish that would be sold in its outlets from eco-friendly suppliers. McDonald's has already established procedures to follow when sourcing its ingredients. In terms of providing good food, McDonalds should purchase palm oil, coffee and fiber from suppliers who are certified sustainable sources. In terms of mitigating the impact of food scandals in China, McDonalds should place a huge emphasis on partnering with other companies that have been certified, have clean sourcing of their ingredients and are transparent in their own right. According to Christopher (56), foods should be locally produced, hormone-free, grass-fed, and organic. Prepare sustainable beef so that the value of the beef that is developed is environmentally friendly, economically sustainable, and socially responsible (Eric, 34). Please note: this is just an example. Get a custom paper from our expert writers now. Customize Essay Regarding the environment, animal welfare and socioeconomic factors, by collaborating with non-governmental organizations, McDonald's can better address the issues of climate change, freshwater conservation, natural habitats, land conversion and use of appropriate medications to maintain animal welfare and health care.