How many times have you seen an advertisement and wished you could go back in time too? From products to marketing strategies, brands have always made us nostalgic through their advertising strategies and kept us engaged. Some brands have not only capitalized on this but also created an experience for consumers. Now, marketers are struggling to devise strategies to target millennials, but what about their seniors or super seniors? How about bringing a smile to your mother's face? How about helping your parents go back to their college days? Not many brands think about this. Senior citizens constitute about a third of the population in India. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay CDs and cassettes are obsolete nowadays, listening to music has become very complicated for the elderly. Saregama came up with its product called “CARVAAN” which not only catered to this segment but also strategically marketed it by helping people travel back in time. This is a time machine for a musical journey into the past, a box full of nostalgia and those fresh memories imprinted in the minds of our parents. The product aims to create an overall experience. The complications of modern applications like Saavn and Gaana were avoided while developing this product and convenience was the key factor. The product feels like a good old transistor, reviving those distant memories. The Carvaan team has made the best use of data to fill the gap in the market and the nostalgia marketing strategy has proven its prowess. The product was positioned primarily as a gift. Hence, the advertisements conceptualized by 'The Womb' simultaneously targeted the emotional and nostalgic quotient of the young and old and managed to strike the perfect chord. Young people who lived far from home and watched the advertisement considered the product a perfect experience. The product experience is mainly aimed at people over the age of 40, while the advertisements are mainly aimed at millennials so that they can connect emotionally and find the best gift for their parents. Saregama's first branded film on Carvaan is called "The Perfect Gift". The commercial takes the audience on a roller coaster ride of emotions as the film travels through time starting from a lady humming "Lag Ja Gale" to her husband carefully so as not to wake their child. As the commercial progresses, the couple continues to age as the child becomes an adult but their choice of music has not adult son watches his father sleep next to a Carvaan playing the same song that was his favorite commercial is aimed at millennials so that they go back in time and relate to this and stop searching for other gift items and choose. this. Most kids born in the 80s and 90s must have heard this music if they were unaware of today's applications and cloud streaming. Most parents used tape recorders, transistors or other tangible products to enjoy music. Advertising highlights this sense of belonging. The Womb has also come up with new campaigns where the adverts showcase the relationship between mother and son/daughter. One of the ads shows how a mother recalls her past memories on a swing while Carvaan sets the mood for the day. He relives his past days again as his son watches his beat to the music like a twenty-year-old. Even the image of the “perfect gift” comes,!