Is the milk stored in the back of the store the result of a conspiracy or simple logistics? The common belief that milk is stored farthest from the entrance is that it forces customers to walk through the rest of the store to get to the milk section. Impulsive purchases are the main reasoning behind this theory. Despite this common belief, the most likely reason milk is stored in the back of the store is due to simple logistical issues. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The milk theory resists reasoning since it is certainly true that you are more likely to make additional purchases if you are forced to walk past various aisles of the store to get to the milk section. Supermarkets use various methods to encourage spending. The type of music they play is generally low beats per minute, as slower, more depressing sounding music is believed to increase the chances of making more purchases. The same way you might binge on ice cream when you're feeling down. Stores place higher-profit products at eye level and deliberately place child-friendly items on lower shelves at children's eye level. Milk placed in the back of the store to force you to walk the rest of the store seems like something a store would do to increase sales. While the milk theory makes a lot of sense and is in line with the various methods stores use to increase spending, the most likely reason milk is in the back of the store is simple logistics. Store merchandise passes through the rear loading area which is generally located at the rear of the store. Large delivery trucks crowding the front of the store and deliveries arriving through the front of the store pose a significant inconvenience to customers. Additionally, there are storage areas at the back of the store. Where do you ever see merchandise storage space at the front of the store? The refrigerated storage area is located in the back of the store where it is convenient for the milk delivery person to simply pass through the rear loading area and go directly to the refrigerated storage. The most important aspect is that milk is a perishable product. When the temperature of the milk decreases, the shelf life of the milk decreases. This means less time selling milk and a likely decrease in revenue for the store. In the summer months, the time required for milk to reach refrigerated storage could be significant. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay It is reasonable to believe that milk the back of the shop theory. It makes a lot of sense, but the truth probably lies in the simple layout of the stores. The loading dock and refrigerated warehouse are generally located in the back of the store. Quick and easy access to the walk-in cooler is the most likely reason why the milk section is located in the back of the store.