In every walk of life, we see visual communication. But knowingly or unknowingly it is taken for granted. To understand what visual communication is, it is not necessary to visit art galleries or read books related to it. We just have to observe the things that exist around us and in the world. There are everyday examples of visual communication that we come across such as mobile phones, websites, packaging designs, books and so on. A classic example of visual communication is that of the clock we refer to to keep track of time. But simply noticing the things around us cannot facilitate visual communication in every way. Therefore, when looking at the clock there are many chances that visual messages will be conveyed. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayVisual Communication vs. ArtThe term “Visual Communication” is itself a broad expression. Although it is closely related to fine art or visual arts, it has more to do with design than "art". This means it has a specific purpose or objective and the intention to reach a targeted “audience” or “specific user”. On the one hand, "art" is more expressive by focusing on itself and having less concern for the audience, while on the other hand, "design" is more concerned with "targeted communication". Its intention is to explore the user experience. In short, the key terms that separate “art” from visual communication are “Objective,” “Purpose,” and “Function.” Visual communication and graphic design Until recent years, visual communication was defined as "graphic design". . It was William Addison Dwiggins, an American designer, who coined the term "Graphic Design" to elevate the status of visual arts. With the invention of new media in addition to existing print, the term "visual communication" has become popular to facilitate understanding of the complex nature of the industry, thus rightly placing its emphasis in business. When it comes to communication, the general idea is that the key factor for effectiveness is "creativity". Designers are also thought to be those particular types with a strong artistic bent. Well, the reality is that “creativity” is only one part of the entire effective communication process. A visual communications designer must think outside the box using both hemispheres of his brain, maintaining a methodical approach. , thus creating systematic communication that clearly conveys the message. In the words of the famous American designer Paul Rand, who designed the famous IBM logo among many other logos, the type of visual communication depends on the approach one adopts, which can be Analytical Approach, Conceptual Approach or Expressive Approach. In this type of design, the target market, its nature, competitors and its existing position are studied and on the basis of the data a visual identity is created which in turn plays a strategic and fundamental role in attracting sales and increase in profit margin. It gives the aesthetic appearance of the brand. Thus raising its status in the market it addresses. The approach is analytical. “Function and usability” are the top priority in conveying the message in Information Designs. The main goal is to maintain a good user experience when it comes to interacting with information. Wayfinding graphics, road maps, signs, websites, timetables or timetables are some of the examples based on “Clarity and Accuracy” which are the main criteria to facilitate understanding and reduce frustration or stress. Advertising is a thriving business all over the world. The target audience or market is predefined. It's about.