Customers often brand their clothing, cars, and themselves with the familiar Harley eagle logo. Through HOG chapters, HD sells adventure as much as cycling, which makes it difficult for foreign competitors to cut into HD market share (Cavusgil, Knight, & Riesenberger, 2014). In the United States, Harley is best known for its heavy-duty touring and cruiser motorcycles. motorcycles. However, in Europe there is demand for high-speed, high-performance motorcycles capable of navigating highways with higher speed limits. In Europe, HD sells a more diverse line of motorcycles to meet market demand (Cavusgil, Knight, & Riesenberger, 2014). HD is reducing motorcycle production costs by moving some production offshore. In India, a low-cost manufacturing hub, HD is building bicycles for the Indian and European markets. Likewise, assembling motorcycles in Brazil reduces costs for that market (Harley, 2014). Conclusion Harley-Davidson has overcome difficulties in international business since its inception. It is positioning itself to compete in foreign markets by using analysis of the cultural, economic and political environment of the markets it is seeking to enter. By diversifying globally, HD is reducing the risk inherent in operating in a single country