Any information that could be easily forgotten or lost in a motion graphic can be efficiently rediscovered in a static image. One advertisement that appreciates this is the non-profit organization 'SANCCOB Save Seabirds'. This shocking campaign aims to protect endangered seabirds and raise awareness of the penguins' plight. The simplistic black and white design inspired by artist MCEscher portrays an optical illusion of penguins gradually becoming fewer and fewer, recalling the decline of the species. This is beautifully depicted in a frozen image format, giving the impression that the problem has been caught before it's too late and that there is still hope for the surviving penguins. At first glance observers may not understand the image, however with further interpretation the message becomes more powerful. This cannot be said for animated graphics where the message is obviously projected in front of customers, which can cause boredom among viewers after a short time