There is no indirect message from that ad, it just shows the product of drunk driving and how it can ruin someone's life. In this sense, I think the ad with the woman has a much stronger use of pathos and makes it the superior ad, although the other ad is also great on its own. But the use of pathos in a sensitive topic like drink driving, where many people and their families are affected by it on a daily basis, makes it a much stronger advert. Overall, the use of pathos for a topic like this made the commercial featuring Jacqueline Saurdino so important