Any potential solution China will have to be adopted on such a colossal scale to be effective, this makes implementing a solution more difficult. One of China's best-known environmentalists, Ma Jun, says the main obstacle in the way of environmental protection is "lack of motivation." The public must come together to motivate, but they must be educated on the issue in order to help in a meaningful way. However, it will be difficult for the public to come together because many consumers prioritize work to get what they want in life, such as a house, a car and a family. Most consumers who fight for the environment are those who have already gotten what they want and have succeeded. In recent years, public opinion is becoming increasingly vocal about environmental problems through social media and the growing number of protests in the streets, and this puts pressure on policy makers. It is difficult for the Chinese government to find a balance in which the population's environmental awareness grows and there is strong pressure for a better quality of life and urbanization. And we can see that the government is trying to find this balance as it has changed its environment
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