Believes that leaders and managers should be flexible with their strategies (McKeown, 2012). The author states that it is not always the best solution to copy the competitor and his strategy. What's good for one company may not always be good for another, even if they produce identical products. Finally, strategies can be modified. If a businessman believes that a strategy built ten years ago is no longer favorable, then it can be modified or changed completely depending on the company's position in the present. In conclusion, Max McKeown's strategy book is a very informative book for people who are about to start a business or who are having difficulty formulating a business strategy. The book is a great guide for people thinking about the mission and why they are entering the industry. It also helps them understand how and where they want to be in the future. The book helps you strategize based on the distinct mission and vision of leaders and managers, while also examining the cases of some of the most famous companies in the industry.