A social process according to (Malcome Waters, 1999) consists of social and cultural agreements that regress and people become more aware of them. During this transition period the "employment cycle" is negatively affected. People have to change businesses and look for smaller jobs that pay them less, and move their residents. The products and services are countless. Every company, brand or industry is interconnected with each other. The failure of one is the success of the other and vice versa. “The world is becoming a global shopping center where ideas and products are available everywhere at the same time.” (Rosabeth Moss Kanter,