Today I will talk about the Nike brand and how it brings fame and luxury through its advertisements. According to Nike you have to “Just Do It”. Nike ads are effective because they give consumers the fantasy of being famous and having all the luxury they've ever wanted. Whenever you think of Nike, most people know about it. Nike Inc., founded in 1978, is still one of the most incredible brands in the industry today. Its famous swoosh logo rakes in up to $17 billion a year. It is quite expensive for most but convenient for some people. The popularity of the brand continues to push the lower middle classes to purchase the Nike swoosh. Nike also sponsors many high-profile athletes and sports teams around the world, with the highly recognized "Just Do It" branding and Swoosh logo. There are many ads that promote fame and luxury, for example, in this ad there is an athlete named LeBron James wearing his Cleveland Cavaliers uniform and dunking the basketball. There is a completely black background with the words "We are all witnesses". From the ad there is a large white swoosh and a bold Nike which makes it more visible to the public. When I first watched the commercial, I didn't pay attention to anything other than LeBron James dunking, but then I looked at the commercial a little closer and noticed that the reason why LeBron James dunked his uniform was because he was giving the message to his audience that we are all witnesses of one of the greatest basketball players to play the game. Nike gives the visual image that the background is darker because LeBron James is emerging into the light, like a new monster. It's also a very short sentence, which grabs the audience's attention... middle of the paper... 90s. The first was for "The Morning After," a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about the Y2K problem came true. The second was for a 2002 commercial called "Move", which featured a series of famous and everyday athletes in a variety of sporting activities. “Nike has ironically been the most influential brand in terms of fame and luxury through its athletes and celebrities around the world. What are the most important things for teenagers. Nike will always be known as the greatest brand ever created. are fame and luxury the most important things in life, or not? Well, you can decide, but there can also be consequences and implications of believing that. It is important to understand that Nike ads are effective in promoting these things, but as it has always said Nike “Just do it.”