Additionally, they will also establish a mission statement for the niche and evaluate the cost of further actions to be considered. For example, they need to consider new strategies to attract new subscribers, strategies to increase renewal rates, and strategies to expand their geographic segmentation. Some ideas for increasing new subscribers are to increase emerging generation research to be collected every five years to understand new consumers and their demand. By understanding the new generations the company will be educated on the market and will be able to ask the right question and provide quality products. Furthermore, Kiki could increase its renewal rate by creating a new niche in which to create a new target market and adapt to its demand. For example, they could create a niche to focus on the 15 to 20 year old age group and maintain the company philosophy by inspiring young teenagers to aspire to a great future and dream big. They could achieve this by addressing college topics, real-life scenarios, fashion trends, and how to create their own style and become self-aware, which will boost their self-esteem. Finally, the company could expand its geographic segmentation by expanding into the global market