Previous research has attempted to demonstrate that priming certain cognitive personality traits can impact future behavior or responses. This research paper will summarize the results of some of the previous efforts and communicate the results of a similar priming exercise. Finally, the current findings will be analyzed to attempt to support the claim that priming can influence individual behavior, responses, and perceptions. Triandis (1989) states that individuals possess three different aspects of the self: the private self, the public self, and the collective self. Furthermore, Triandis states that individuals will identify with one of these three aspects depending on certain situational factors, such as culture, in-group/outgroup status, anonymity, expectations of future interactions with others, etc. Srull and Wyer (1979 ) found that making individual participants access certain characteristic traits by assigning them cognitive tasks can influence how such individuals respond to stimuli in the future. For example, priming a participant with “hostility” or “kindness” can lead to positive or negative perceptions by those participants of an ambiguous personality that is subsequently presented via a hypothetical vignette. Kuhn and McPartland (1954) developed the “Twenty Statements” test. This test simply asked participants to answer the question “Who am I?” writing twenty answers as if they were providing the answers to themselves. The answers to the questions could then be analyzed in terms of content in order to determine whether participants identified themselves as collective (members of a group) or ideocentric (roles not dependent on relationships with others). half of the paper… to address some of the issues in this research study. It appears that the study may have benefited from the use of additional controls. Specifically, the use of some method to capture a baseline of participants' self-perceptions may have provided even more illumination regarding whether the priming exercise produced an increase in collective or ideocentric responses. Works Cited Kuhn, M. H., & McPartland, T. S. (1954 ). An empirical investigation of personal attitudes. American Sociological Review, 19, 58-76. Srull, T. K., & Wyer, R. S. (1979). The role of category accessibility in interpreting information about people: Some determinants and implications. Journal of Personality and Social Psychology, 37, 1660-1672.Triandis, H. C. (1989). The self and social behavior in different cultural contexts. Psychological review, 96, 506-520.
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