Kairos by definition means a favorable time for a decision or action (Oxford University Press). This is true for the actions that the ONE campaign uses for its activism. This style of activism used by ONE is unique to the times we live in today, the concept of mobilizing people to lobby on their behalf is entirely based on their social media presence. It is how they inform the masses of the issues facing the world and how they put mass pressure on politicians to ensure that adequate funding continues to reach the projects needed to help poor nations and communities. Analyzing the audience that the ONE campaign is targeting, the audience consists of those who want to improve society, especially those who have a large presence on social media. This then turns concerned members of society on social media into those who convince politicians to secure funding. These actions taken by the ONE Campaign get politicians to listen because politicians are supposed to listen and act on the concerns of their constituents. After analyzing the rhetorical appeals of the ONE campaign, they convince their audience using all three means of persuasion, pathos, ethos, and logos. ONE uses pathos with dramatic images and statements of poor nations through social media and YouTube videos. They use logos