But are jeans sales going up when their advert shows a woman being attacked by three men (464) (Kilbourne)? Kilbourne says ads featuring a sexy man doing something dangerous become erotic, so men have the perception that being the nice guy is not a positive attribute. Looking at Kilbourne's advertising selection we see men who are in control, push women against walls and have two women crowding one man. Kilbourne's choice was to confirm the discrimination women face. The group of feminist fundraisers, who call themselves SlutWalkers, are currently trying to "reclaim the word slut", marching around in skimpy outfits joking about the prostitution and pornography industry. They're putting women in a difficult situation because they're pushing for empowerment, but does empowerment cross your mind when there are half-naked women waltzing? These women believe they are taking a stand against men, but in reality they are giving them exactly what they want... women walking around with very little clothing on (Powers). Women are portrayed similarly in advertisements for cars, alcohol, and aftershave; because sex sells. The women are sexy and attractive and sell products on television; however, when it comes to radio advertising, the male voice is used in 78% because it is convincing and strong