Topic > Toxic Sludge: A Review and Recommendations - 1371

Toxic Sludge is good for you is an accumulation of real-life PR situations depicting the worst of the worst in the American public relations industry. The authors tell one side of the story by naming names and revealing how they used their magic to manipulate and deceive the public. The book exposes fake news stories, fabricated "grassroots" organizations, public relations spies, and other methods to demonstrate how information coming from corporations, politicians, and other governments can be distorted and controlled before it reaches the masses. Toxic Sludge is designed to shock readers by pointing out the negative side of every circumstance; Although the information presented represents a left-wing viewpoint, I believe the work is a justifiable criticism of the public relations industry because the tactics used were harmful to American democracy and in some cases to the health and well-being of the public in general. According to an analysis by Dr. Donn Tilson, an accredited member of the Public Relations Society of America (PRSA), not all PR professionals use such tactics, however many do and this type of PR poses a threat to democratic values, continues to state, “it is ultimately a manifestation of the deepest contradictions in corporate America…the path back to a truly democratic society lies in educating ourselves about the power of propaganda in our lives” (Tilson, 1997). As the general public continues to educate itself on practices (good and bad) in the PR field, it is even more important that our company maintains professional procedures in line with the PRSA Code of Ethics. The authors ultimately (p. 205) acknowledge that some may see the book as an attempt to infuriate the public just to sell books. In fact, Ron Levy, P...... half the newspaper ...... knows that our top executives lead by example. (Bowan, 2007) BIBLIOGRAPHY Bowan, S (2007). Ethics and Public Relations. Retrieved February 14, 2012, from: http://www.instituteforpr.org/topics/ethics-and-public-relations/Firestoned. (2001). Advertising Age, 72(23), 16.Schwarze, S. (2003). State and corporate irresponsibility, critical publicity, and asbestos exposure in Libby, Montana., Management Communication Quarterly, 16(4), 625.Schwarze, S. (2003). Corporate: State Irresponsibility, Critical Publicity, and Asbestos Exposure in Libby, Montana. Management Communication Quarterly, 16(4), 625.Swift, P. (1995). Public interest reporting. Public Relations Quarterly, 40(3), 4-5.Tilson, D. (1997). Toxic sludge is good for you! Lies, Damned Lies, and the Public Relations Industry (book). World communication, 26(1), 62.