However, recently Tesco has moved into financial services. Additionally, the strategy is considered a “bridge” or tool. Match the company's resources and capabilities and identify possible opportunities to achieve the company objective. Therefore, Tim Hannagan considers corporate strategy as strategic planning, “which is concerned with establishing a competitive advantage, sustainable over time, not simply through tactical maneuvers but by adopting an overall long-term perspective that directly influences line management”. The business strategy is based on the current situation of the company and influences the future of the company. This essay will critically analyze the benefits of developing an effective business strategy in 2014 in terms of business resource management, market share and production capacity. Competitive advantage also plays a significant role in this article. So this article will focus on analyzing a classic case of creating an effective business strategy to gain benefits for this company