Organizational change can be intimidating for business leaders. The Internet is home to numerous sites for small consulting firms that specialize in helping business leaders initiate positive changes in their organizational culture. One such company, Change Management Solutions, Inc., (CMS) uses a five-phase change model, which includes contemporary collective and collaborative theories and models of change and change leadership. The company views culture, organizational leadership and change planning as essential tools to avoid “becoming one of the 75% of companies that fail to change.” (Puelo, n.d.) Similar to the chapter structure of Hickman's book, the CMS website promotes “effective (change) plans that answer the critical who, what, when, where, and why questions that allow change leaders to express in a concise way the reasons and results of a change initiative for employees”. (Hickman, 2010 and Puelo, n.d.) CMS carefully considers the culture of the organization and how best to embed change into it, as evidenced by “Once we have these answers, a detailed, strategic, multidimensional implementation plan is developed and shared with key stakeholders.” (Puelo, n.d.) Without stakeholder buy-in, a company is likely one of the 80% that fails to make change (class discussion) Effective change, according to CMS, is a change without burnout, i.e. a change that supports organizational leaders, colleagues and subordinates. CMS claims that sustainable changes are “changes that become part of an organization's culture” supports the contemporary theory of change that a change Effective organizational is “a change focused on actions aimed at achieving a higher competitive level based on the organization's mission… mid-document… in the organizational mission, vision, or structure that ultimately leads to failure of the change initiative . The company views culture, organizational leadership and change planning as essential tools for sustainable change. CMS invokes a five-phase change model, consistent with contemporary collective and collaborative theories and models of change and change leadership, to help its clients achieve organizational change. Works Cited Bazerman, M. & Moore, D. (2009). Judgment in managerial decisions. Danvers, MA: John Wiley & Sons Inc. Hickman, G. (2010). Driving change in multiple contexts; concepts and practices in contexts of organizational, community, political, social and global change. Thousand Oaks, CA: Sage Publications, Inc. Puelo, G. (n.d.) Retrieved July 6, 2011, from Change Management Solutions, Inc.: http://changewithoutburnout.com