We will start by seeing the potential e-commerce market in India. Our main aim is to evaluate whether e-commerce has a reach as wide as the physical market or a wider or shorter area than that. India, with 1,270,272,105 people, is the second most populous country in the world, while China ranks first with over 1,360,044,605 ​​(1.36 billion) people. Because we know that people below the poverty line will not be able to afford luxury items which are often the products sold by online shopping sites, we narrow our search for potential buyers to the "above poverty line" population. According to data from the Planning Commission dated July 22, 2013 said that poverty in India has come down from 37.2% in 2004-2005 to 21.9 (around 22%) in 2011-2012. Now the total population of India consists of 1,270,272,105 individuals and they started with selling books and further developed their market base, large enough to sell other products as well. It is now the largest online store operating in India, selling a huge variety of products ranging from childcare to furniture needs. Flipkart has revolutionized the traditional online commerce that existed before it emerged. Flipkart, India's largest e-retailer, has acquired the country's largest fashion portal, Myntra, as Amazon.com Inc's rapid expansion in the country spurs consolidation in the e-commerce industryThe financial terms of the deal were not disclosed but, according to anyone familiar with the development, the transaction was worth about $300 million. The acquisition will give Flipkart, not only a stronger foothold in the fast-growing online fashion market, but also a fighting chance against megastores like Amazon.in. SnapdealSnapdeal is another e-commerce giant that sells multiple products, just like Flipkart and has a large distribution system that helps its products gain a larger market