«» Teflon company. Shell is the experience gained, after the first responsible actions speaks louder than one of the first companies in crisis management. The drilling of the hull of the Brent Spar platform before the sinking of Greenpeace which opposed the achievement of its objectives, was a complete surprise. There is a generally durable shell gas station. The Brent Spar incident leads to many changes in attitudes. Companies facing the context of globalization are increasingly aware that corporate social responsibility can have a direct economic value. Although the primary objective of the company is to create profit, companies can at the same time contribute to social and environmental objectives in their corporate social responsibility strategy as a strategic investment. Number of companies with good social and environmental results indicate that CSR activities can lead to better performance and generate greater profits and growth. Research shows that corporate social responsibility programs influence a large degree of consumer purchasing decisions, and many investors and employees sway in the company of their