Now we know the meaning and characteristics of marketing mix and now I will talk about the marketing mix of Cadbury company. John Cadbury, the founder of the Cadbury company, was born on August 12. 1801. About 200 years ago he began selling chocolate and cocoa with other glossaries in Birmingham. Then in 1948 Cadbury came to India with its products. Cadbury has a wide variety of products. Not only the wide variety of products, but also has strong product lines. Some of them I would like to discuss. The product line of chocolates, biscuits and drinks. Cadbury offers a wide variety of chocolates ranging from regular to expensive ones. In another product line of biscuits there is premium oreo and in another of drinks there is bournvita.PRODUCT MIX As already explained, product mix refers to the combination of various characteristics related to the product or to services. These features are branding, branding, labeling, etc. So these features of Cadbury